I'm Mariana Botello. A designer by profession, a curious person full-time. Here you'll find what captivates me: design, color, the internet, and everything I think is worth a second look.

By day I run Parallax, my digital marketing agency in Mexico City. For over 10 years I've been creating strategy, design, and content for brands like Comex, PPG, Helvex, Fibra Uno, GUM®, and others.

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A project by my friend Wera Kuri. Years supporting women's soccer because sport belongs to us too.

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Tournaments, broadcasting, coverage of Women's World Cups since 2019.

My Substack is the place where I experiment with writing: part community, part journaling, part starting to experiment and create through letters.

Design, marketing, visual culture, and everything that makes me think. Here I write about work, not my life.

Lots of inspiration